Examination of domestic and international laws affecting retail entrepreneurship and online commerce, such as data privacy and breach response, intellectual property protection, sales tax, advertising and unfair trade practices, consumer protection laws, employment laws, and legal obligations involving physical locations.
Examination of domestic and international laws which affect the fashion industry, such as intellectual property protection, licensing agreements, operational and marketing issues, and international trade.
Examination of the flow of retail inventory from initial production to final purchase. Meets the needs of individuals in retail organizations from entry-level sales floor personnel to buyers. Students must be qualified to enroll in a 500 level course at The University of South Carolina.
Essential skills for building a new or expanding an existing retail or fashion business in both brick-and-mortar and online venues by developing a marketing plan and corresponding e-Commerce website for a business or fashion organization.
The analysis of assortment planning and inventory management of apparel products utilizing merchandising principles and industry software.
Essential principles and analytical tools used in retail promotion; appraisal of methods and outcomes via field experiences, visuals, and simulations.
Course content varies. May be repeated once under a different title.
Study of international/domestic fashion manufacturers, retailers, ancillary businesses, and selected resident buying offices. May be repeated once for credit. Must be in good standing with a 2.0 GPA or better; No pending or past judicial council infractions.
Exploration of the fundamentals of Omni-Channel Retailing.
Advanced examination of human resource management within retail organizations.
The analysis of customer relationship management for retailers utilizing merchandising principles and industry software.
Advanced examination of Omni-channel retailing.
Examination of e-commerce elements and retailer implications.
Study of customers’ needs, activities, and trends to aid retail strategy formulation for enhancing customer experiences in retail environments.
The analysis of current retail loss prevention issues from the perspective of the business and customer. Meets the needs of individuals in retail organizations from entry level sales floor personnel to senior management.
Advanced examination of workforce management for Omni-channel retailers.
Broad overview of retail marketing theories, principles, and methods for international operations focusing on the cultural, economic, and regulatory environments.
Fundamentals of strategic decision-making and performance measurement within the retail organization.
Advanced examination of retail space allocation and management of merchandise via retail analytics and JDA software.
Advanced examination of category management strategies.
Advanced strategic decision-making theories, principles, and techniques used in different buyer-seller situations by a retail organization.
Contemporary topics, trends, and issues in marketing education. Individual topics may be announced by titles.
Independent study for advanced students under faculty supervision.