Marketing function with emphasis on the procedures and techniques for analyzing, planning, and implementing marketing strategies and tactics related to product, pricing, communication, and distribution decisions.
Develop a social and digital media plan/solution to present to a client. Business enterprises and even non-business organizations are demanding new marketing hires and their marketing agencies have an acute understanding of how to develop and utilize online and social media as part of their integrated marketing plans. Both business-to-consumer and business-to-business enterprises are migrating to social media as a primary form of communication with customers and partners.
Examines and explores the Sales function within the modern organization. In addition to addressing the practical and classic sales issues of alignment, structure, performance and development, the course will also review the technologies and trends that are changing the commercial landscape and causing the fast evolution of the sales function.
Develop successful marketing strategies using data, research, and analysis to create impactful strategies for real business clients. Businesses and recruiters are increasingly demanding experience handling practical problems faced by a marketing manager from our MBA students. In this elective course, the students get that experience.
Doctoral seminar covering research methods and philosophies that underpin knowledge generation in marketing.
Doctoral seminar exploring concepts, theories, and research methods relevant to understanding consumer behavior.
Doctoral seminar involving intensive study and criticism of the current consumer research literature.
Doctoral seminar investigating contemporary analytic techniques for testing marketing theories.
Doctoral seminar examining covariance structure methods for developing measures of unobservable constructs and testing structural models.
A directed project for marketing Ph.D. students requiring literature synthesis of a selected topical area and formulation of original concepts and theoretical propositions.
A directed project for marketing Ph.D. students requiring an empirical investigation and testing of theoretical propositions.
Doctoral seminar covering advances in marketing science models, including brand choice, product development, media choice, and other models.
Doctoral seminar investigating emerging paradigms and theory regarding the role of marketing within the firm and the effects of marketing mix variables on consumer behavior and firm performance.
Theoretical foundations of marketing strategy.