MKTG 701 - Marketing Management (3 Credits)
Marketing function with emphasis on the procedures and techniques for analyzing, planning, and implementing marketing strategies and tactics related to product, pricing, communication, and distribution decisions.
MKTG 702 - Marketing Research (3 Credits)
MKTG 703 - Marketing Planning (3 Credits)
MKTG 704 - Consumer Behavior (3 Credits)
MKTG 705 - Marketing Communications (3 Credits)
MKTG 706 - Sales and Sales Management (3 Credits)
MKTG 707 - Product and Branding Policies (3 Credits)
MKTG 708 - Customer Relationship Management and Data Mining (3 Credits)
MKTG 709 - Internet Marketing (3 Credits)
MKTG 710 - Strategic Marketing (3 Credits)
MKTG 711 - Business, Markets, and Sustainability (3 Credits)
MKTG 712 - Topics in Marketing Thought and Practice (3 Credits)
MKTG 713 - Managing Customer Satisfaction (3 Credits)
MKTG 715 - Pricing Strategy and Analysis (3 Credits)
MKTG 716 - Listening to the Voice of the Market (3 Credits)
MKTG 717 - Fundamentals of Marketing Analytics (3 Credits)
MKTG 718 - Social and Digital Media Strategies for Businesses (3 Credits)
Develop a social and digital media plan/solution to present to a client. Business enterprises and even non-business organizations are demanding new marketing hires and their marketing agencies have an acute understanding of how to develop and utilize online and social media as part of their integrated marketing plans. Both business-to-consumer and business-to-business enterprises are migrating to social media as a primary form of communication with customers and partners.
MKTG 719 - Business to Business Marketing (3 Credits)
MKTG 720 - Sales: Process, People and Performance (3 Credits)
Examines and explores the Sales function within the modern organization. In addition to addressing the practical and classic sales issues of alignment, structure, performance and development, the course will also review the technologies and trends that are changing the commercial landscape and causing the fast evolution of the sales function.
MKTG 722 - Data Science for Business Decision Making (3 Credits)
The conceptual, applied, and managerial elements of data science for business decision-making.
MKTG 723 - Marketing Analytics (3 Credits)
MKTG 740 - Digital Marketing & Social Media Analytics (3 Credits)
MKTG 750 - Marketing Consulting Project (3 Credits)
Develop successful marketing strategies using data, research, and analysis to create impactful strategies for real business clients. Businesses and recruiters are increasingly demanding experience handling practical problems faced by a marketing manager from our MBA students. In this elective course, the students get that experience.
Prerequisites: MKTG 701.
MKTG 850 - Research Methods and Philosophies in Marketing (3 Credits)
Doctoral seminar covering research methods and philosophies that underpin knowledge generation in marketing.
MKTG 851 - Concepts and Theories in Consumer Research (3 Credits)
Doctoral seminar exploring concepts, theories, and research methods relevant to understanding consumer behavior.
MKTG 852 - Current Topics in Consumer Research (3 Credits)
Doctoral seminar involving intensive study and criticism of the current consumer research literature.
Prerequisites: MKTG 851.
MKTG 853 - Analytic Techniques for Marketing Decision Making (3 Credits)
Doctoral seminar investigating contemporary analytic techniques for testing marketing theories.
MKTG 854 - Latent Variable Estimation Techniques (3 Credits)
Doctoral seminar examining covariance structure methods for developing measures of unobservable constructs and testing structural models.
MKTG 855 - Conceptualization in Marketing (3 Credits)
A directed project for marketing Ph.D. students requiring literature synthesis of a selected topical area and formulation of original concepts and theoretical propositions.
MKTG 856 - Empirical Testing of Theoretical Propositions in Marketing (3 Credits)
A directed project for marketing Ph.D. students requiring an empirical investigation and testing of theoretical propositions.
MKTG 857 - Marketing Models (3 Credits)
Doctoral seminar covering advances in marketing science models, including brand choice, product development, media choice, and other models.
Prerequisites: MGSC 882.
MKTG 858 - Seminar in Marketing Strategy I (3 Credits)
Doctoral seminar investigating emerging paradigms and theory regarding the role of marketing within the firm and the effects of marketing mix variables on consumer behavior and firm performance.
MKTG 859 - Seminar in Marketing Strategy II (3 Credits)
Theoretical foundations of marketing strategy.
MKTG 860 - Empirical Causal Analyses for Marketing Strategy Research (3 Credits)
The course aims to provide good understanding of endogeneity issues in marketing strategy research and the empirical strategies that one can adopt to credibly estimate the effects of interest. The students should have a graduate level understanding of econometrics to benefit from this course.