Examination of the functions and resources the university provides for students transitioning to college and the problems common to the first-year student-athlete experience.

The American sport and entertainment enterprise: background, influences, and trends; collegiate and professional sport organizations; ownership and unionization; media portrayals.

Introduction of networking, interviewing, and career planning in the sport and entertainment industry.

Introduction to sport management industry career fields.

The study of underlying themes in entertainment management and its application to music, family shows, and other live entertainment business venues.

An overview of the history, impact, types, and trends of events and venues, the principles of event planning, the role of venues, and career options in each field.

Formation of contracts and their operation as they apply to business; promissory notes and checks; agency and employment.

Administrative tasks for computer usage, including software and hardware selection, applications, and solutions.

Supervised work experience in a sport or entertainment management area selected by the student with approval of advisor. Contract approved by advisor or department chair is required for undergraduate students.

Graduation with Leadership Distinction: GLD: Professional and Civic Engagement Leadership Experiences

Experiential Learning: Experiential Learning Opportunity

This course focuses on the role of the manager in the entertainment industry and his or her relationships with artists, agents, buyers and industry executives.

This course puts a fine point on performance tour management logistics, including booking, scheduling, shipping, budgeting, movement of equipment, and artist management challenges, including entertainment production.

The course is designed to present an overall view of the NASCAR industry through a series of guest speakers, who are subject matter experts in their respective NASCAR-related fields.

Students are provided with an overview of college athletics. Though the course will cover the NJCAA and NAIA, it will particularly focus upon the NCAA, and more specifically, upon the business of “Big-Time” intercollegiate athletics.

Students will gain a basic understanding of NCAA Division I rules and regulations while learning how the rules are applied to member institution. An overview of the operations of an NCAA Division I compliance office and coaching regulations will be provided as well.

Laws and regulatory bodies affecting the management of sport personnel, facilities, and events.

Graduation with Leadership Distinction: GLD: Research

Management of club and resort sport complexes.

Examination of the Summer Olympic Games and its impact on sport, entertainment, hospitality, tourism and the host community.

Overall view of the sport of baseball from a business perspective.

Principles of manufacturing and retailing applied to the sporting goods industry.

The formation and negotiation of contracts in Sport and Entertainment Management.

Theoretical and practical approaches to managing risk in Sport and Entertainment venues and events.

Marketing theory and practice and how it relates and applies to sport and entertainment.

The objective of this course is to familiarize students with the ethical issues that exist in the business of sport and entertainment. Students will learn theories of ethics and how they relate to issues faced by managers in the sport and entertainment industry. Ethical theories and philosophies – deontology, utilitarianism, and virtue - will be driving the discussions and understandings of ethical decision-making in this class.

Carolina Core: VSR

Graduation with Leadership Distinction: GLD: Professional and Civic Engagement Leadership Experiences

Students will have an opportunity to explore a specific area of sport and entertainment management. Individual students will indentify an area of study related to sport and entertainment management and complete a research paper on this topic under the guidance of the instructor.

Graduation with Leadership Distinction: GLD: Research

Performing arts and entertainment industries’ social, economic, and legal issues, in addition to the development and role of entertainment in society, will be analyzed–from its roots to the present.

This course should provide students with an understanding of various methods of promotion and approaches to the application of advertising and publicity in the broad spectrum of modern media.

Investigation of sport and entertainment as critical facets of American society.

Basic principles required to promote a service marketing strategy in sport and entertainment.

Programming, marketing, public relations, fiscal considerations, operation, labor relations, personnel, and event management for spectator sports and entertainment events.

Economic and finance theories applied to the management of sport and entertainment organizations.

Application of management principles to sports and entertainment events.

Students will be provided with an overview of the sales process and learn how the sales process applies to sport and entertainment while using hands on exercises to perpetuate the understanding of the importance of sales.

Current topics and trends in sport, live entertainment, and venue management. Content varies by title. May be repeated once.

Placement with a sport or entertainment organization for a supervised learning experience in the student’s career specialization area.

Graduation with Leadership Distinction: GLD: Professional and Civic Engagement Internships

Experiential Learning: Experiential Learning Opportunity

Working with a faculty mentor, students develop a research project and related research skills.

Graduation with Leadership Distinction: GLD: Research

A senior thesis related to one of the advanced courses in the major program.

Graduation with Leadership Distinction: GLD: Research

Trends and Issues in Sport and Entertainment Management.

Classic and contemporary, international and domestic sports films featuring heroes and villains from baseball, basketball, boxing, football, soccer and other sports stages. Rhetorical analysis of socially significant sport films after exposure to numerous critical perspectives.

Recruiting, hiring, training, and retaining part-time employees and volunteers in sport and entertainment.

This course is designed to provide students with an overview of the business of esports. It will focus on the history of video games from creation to the present and will also cover the various business elements of the modern, competitive esports environment.

The study of performing arts management as it relates to nonprofits and organizational structure.

Graduation with Leadership Distinction: GLD: Professional and Civic Engagement Leadership Experiences

The study of the management of Broadway productions from script to play, including the creative process, business ventures, production houses, and investor relations.

This course examines a variety of global sport and entertainment management issues. The emphasis will be on an understanding of the concepts related to the sport and entertainment management in an international setting. Content varies by title. May be repeated once.

Graduation with Leadership Distinction: GLD: Professional and Civic Engagement Leadership Experiences

Business principles in the management of public and private sector sport programs.

This course focuses on issues relevant to sport, entertainment, and related industries. The goal of the class will be for students to understand both basic and complex concepts within economics in a sport and entertainment context, in order to grasp the importance of economic decision-making.

Investigation of Special topics pertinent to the sport and entertainment management industry. Content varies by title. May be repeated twice.

Business concepts needed to develop sport and entertainment special events.

Managing public assembly facilities and venues.

Use of integrated marketing communication concepts, theories, and strategies in sport and entertainment.

In-depth investigation of social networks, digital platforms, and online marketing for the live entertainment and sport industries.