Business Analytics/Sport and Entertainment Management. M.S.B.A./M.S.E.M.
The Master of Science in Business Analytics (MSBA)/Master in Sport and Entertainment Management (MSEM) Combined Degree provides students with an opportunity to gain comprehensive knowledge that will lead to career advancement in sport data science and analytics. Candidates will have the opportunity to expand their skills and knowledge in general business analytics, while gaining specialized knowledge regarding the application of these skills within the field of sport and entertainment management. This combined degree also allows the University of South Carolina to be competitive among peer institutions that offer sport analytics degrees and dual degrees in sport management and analytics.
This combined degree program will allow both the Department of Sport and Entertainment Management and the MSBA program to recruit a new type of student who is interested in obtaining a comprehensive degree preparing them for a career in sport data science and analytics.
Admissions Requirements
- The Admissions Office should normally admit applicants who meets the following conditions:
- Applicant has a minimum total GMAT is 650 or the GRE score is 305.
- Undergrad GPA of at least 3.0
- Applicants are also expected to have at least one semester of calculus or similar quantitative training.
- Preference will be given to STEM majors or applicants with strong quantitative backgrounds as well as students who have a minor in business.
- Evidence of English proficiency includes a minimum TOEFL score of 100 – internet-based or a minimum 7.5 IELTS score. Waivers may be considered where command of English language is demonstrated, such as award of another English-language graduate degree.
- The GMAT/GRE requirement may be waived for applicants with superior performance in their undergraduate studies and/or significant related previous work experience.
MSEM/MSBA Admission Note: MSEM generally admits applicants with a 300 GRE (verbal and quantitative combined) or an equivalent GMAT score. Applicants to the MSEM/MSBA will be admitted if meeting MSBA criteria #1, otherwise they will fall under review for conditional admission. The director and/or a faculty member from each program will review these conditional admit students jointly to make a decision on admission. The faculty director of MSEM will consult with the director of the MSBA to determine if previous work experience is significant in relation to the GMAT/GRE waiver.
Degree Requirements (54 Hours)
| Course | Title | Credits |
|---|---|---|
| Fall Year 1 | ||
| MGSC 772 | Project Management | 3 |
| MGSC 790 | Data Resource Management | 3 |
| MGSC 711 | Quantitative Methods in Business | 3 |
| MSBA Elective | 3 | |
| SPTE 790 | Sport and Entertainment Finance (or SPTE Elective) | 3 |
| Spring Year 1 | ||
| ECON 736 | Applied Econometrics (or MSBA Elective) | 3 |
| MGSC 777 | Advanced Quantitative Methods in Business | 3 |
| Practicum project course or related internship | 3 | |
| MSBA Elective | 3 | |
| SPTE Elective | 3 | |
| Summer Year 1 | ||
| SPTE 640 | Venue Management: Principles and Practices | 3 |
| SPTE 701 | Management in the Sport and Entertainment Industry | 3 |
| SPTE 730 | Advanced Sport and the Law | 3 |
| SPTE 760 | Principles of Sport and Entertainment Marketing | 3 |
| SPTE Elective | 3 | |
| Fall Year 2 | ||
| HRSM 795 | Field Project in Hospitality, Retail, and Sport Management | 6 |
| SPTE Elective | 3 | |
| Total Credit Hours | 54 | |
MSBA electives include: ACCT 737, ACCT 741, CSCE 585, CSCE 587, ECON 594, ECON 711, ECON 736, FINA 746, FINA 760, FINA 762, FINA 772, IBUS 739, IBUS 740, MGMT 737, MGSC 776, MGSC 778, MGSC 796, MGSC 873, MKTG 708, MKTG 715, MKTG 717, MKTG 722, MKTG 723, MKTG 740, and MKTG 750.
SPTE electives include: SPTE 501, SPTE 545, SPTE 550, SPTE 560, SPTE 565, SPTE 570, SPTE 580, SPTE 585, SPTE 590, SPTE 635, SPTE 650, SPTE 655, SPTE 720, SPTE 736, SPTE 746, SPTE 750, SPTE 765, SPTE 775, SPTE 780, and SPTE 781.