Principles and concepts underlying marketing functions, including the conception, pricing, promotion, and distribution of products and services and the role of marketing in society. A. major sections; ECON 224, ACCT 222 for non-B.A. major sections.
The consumer decision process, with emphasis on consumer decision making, satisfaction/dissatisfaction factors, perception, learning, group influences, and marketing strategy implications.
Examines fundamentals of personal selling and sales management and the development of communication and selling skills that yield desired sales results.