MKTG 350 - Principles of Marketing (3 Credits)
Principles and concepts underlying marketing functions, including the conception, pricing, promotion, and distribution of products and services and the role of marketing in society.
MKTG 351 - Consumer Behavior (3 Credits)
The consumer decision process, with emphasis on consumer decision making, satisfaction/dissatisfaction factors, perception, learning, group influences, and marketing strategy implications.
Prerequisites: C or better in MKTG 350.
MKTG 457 - Introduction To Sales (3 Credits)
Examines fundamentals of personal selling and sales management and the development of communication and selling skills that yield desired sales results.