Business Analytics, Certificate

To obtain this graduate certificate, students must complete a 4-course sequence in Business Analytics, with a GPA of 3.0 or better in these four courses. All students pursuing the BA certificate must apply for and be admitted to the BA certificate program. Note that this admissions process is separate from degree program admissions. There are three distinct channels through which this certificate can be delivered:

As an option for all DMSB graduate students. The certificate would appear on the graduate transcript of these students. Requirements for admission to the BA certificate program for these students are the same as those for the student’s respective DMSB graduate program. These students must apply for the certificate prior to completing 24 hours of coursework in their graduate program.
As a standalone (non-degree) option, for which students pay a per-course fee and take the four courses with the DMSB graduate students. Students can use the credits obtained from the BA certificate for a future DMSB graduate degree program as long as the completion of the degree is within four years of the completion of the certificate. Requirements for admission to the BA certificate program for these students are similar to those for the DMSB PMBA program.
As an accelerated, customized executive education program. Students can use the credits obtained from the BA certificate for a future DMSB graduate degree program as long as the completion of the degree is within four years of the completion of the certificate. Requirements for admission to the BA certificate program for these students are similar to those for the DMSB PMBA program.

Requirements

Courses Qualifying for the Certificate

The courses for this certificate were determined based on conversations with potential employers about critical business analytics skills, as well as an analysis of the curricula at the top 30 business analytics programs in the U.S.

For the IMBA, AMBA, and PMBA programs, the requirements for the certificate are as follows:

Course List
Course	Title	Credits
To obtain the certificate, students must take ALL of the following three courses:
MGSC 777	Advanced Quantitative Methods in Business	3
MGSC 790	Data Resource Management	3
MKTG 708	Customer Relationship Management and Data Mining	3
or MKTG 740	Digital Marketing & Social Media Analytics
In addition, select one of the following courses:
ACCT 737	Accounting Information Systems from a Strategic Perspective	3
CSCE 587	Big Data Analytics	3
ECON 736	Applied Econometrics	3
FINA 746	Risk Management	3
FINA 772	Student-Managed Investments	3
IBUS 739	Design Thinking For Global Business (DT4GB)	3
IBUS 740	Data Analytics for International Business	3
MGMT 737	Human Resources Experiential Project	3
MGSC 778	Revenue Management	3
MGSC 796	Information Systems	3
MKTG 702	Marketing Research	3
MKTG 715	Pricing Strategy and Analysis	3
MKTG 717	Fundamentals of Marketing Analytics	3

Note: To obtain this graduate certificate, students must earn a GPA of 3.0 or better across the four courses.

For all other graduate programs in the Darla Moore School of Business, the requirements are as follows:

Course List
Course	Title	Credits
To obtain the certificate, students must take the following two courses:
MGSC 777	Advanced Quantitative Methods in Business	3
MGSC 790	Data Resource Management	3
In addition, students must select two of the following courses:
ACCT 737	Accounting Information Systems from a Strategic Perspective	3
CSCE 587	Big Data Analytics	3
ECON 736	Applied Econometrics	3
FINA 746	Risk Management	3
FINA 772	Student-Managed Investments	3
IBUS 739	Design Thinking For Global Business (DT4GB)	3
IBUS 740	Data Analytics for International Business	3
MGMT 737	Human Resources Experiential Project	3
MGSC 778	Revenue Management	3
MGSC 796	Information Systems	3
MKTG 702	Marketing Research	3
MKTG 708	Customer Relationship Management and Data Mining	3
or MKTG 740	Digital Marketing & Social Media Analytics
MKTG 715	Pricing Strategy and Analysis	3
MKTG 717	Fundamentals of Marketing Analytics	3