International Market Development, Certificate

The Certificate in International Market Development targets graduate students and working professionals pursuing global management careers in business, financial, government, or non-profit organizations. The program will provide specialized knowledge in international market development within the context of contemporary social, environmental, and economic challenges. Students will learn to identify market development opportunities through the study of the institutional, economic, and sociocultural considerations within foreign markets, including developed and developing countries and their stakeholders. The certificate program in International Market Development will help students develop the contextual knowledge required to enhance the well-being of market development organizations and the communities they serve around the world. 

Degree Requirements (12 Hours) 

To enroll in this program, participants must have a bachelor’s degree and basic knowledge of the frameworks and theories of marketing management.  To be awarded this certificate, participants must complete four graduate courses for a total of 12 credit hours.  Required coursework will include one core and three elective courses as follows:

Course Title Credits
Required Core Courses
IBUS 702International Marketing3
or DMSB 716 Global Marketing Management
Select three of the following:
Ethnographic Methods in International Marketing
Foreign Market Entry and Growth
International Business and Sustainable Development
Design Thinking For Global Business (DT4GB)
Specialized Study in International Business
International Business Legal Environments
International Intellectual Property Management
International Development Economics
Total Credit Hours12

Electives are subject to approval by the International Business Department Certificate Committee; students may request that other courses be substituted for the course listed above, subject to the review and approval of the Academic or Faculty Director of the program. Relevant graduate coursework may apply towards Moore School graduate programs, subject to the associated program faculty direction review and approval.