Sports Media, B.A.
The Sports Media, B.A. program provides educational opportunities for those wishing to become practitioners in sports media, which is one of the fastest growing areas of mass communications. The program is focused on sports content creation and is tailored to meet the education needs of graduates who wish to work in the broad sports media industry, including fields in electronic and print journalism, advertising, public relations, visual communication, and other assorted mass communications positions. Those skills are combined with a critical and theoretical approach to studying sports media, including critically examining the role of sports in society.
Learning Outcomes
- Students will demonstrate the ability to conduct research, gather information, write clearly and correctly and present relevant sports news or at a professional level.
- Students will understand the ethical concepts, legal implications, considerations, and practices that guide the mass media professions within sports.
- Students will apply basic numerical and statistical concepts and methods appropriate for the communications professions.
- Students will understand the history of the sports media, the diversity of groups in a global society in relations to communications and the role of the sports media in society.
- Students will demonstrate the ability to apply tools and technologies appropriate for the production, editing and presentation of visual, aural, textual, or other media content.
- Students will think critically, creatively, and independently; evaluate their own work and the work of others for accuracy, fairness, clarity, style, and correctness.
Degree Requirements (120 hours)
Program of Study
| Requirements | Credit Hours |
|---|---|
| 1. Carolina Core | 31-43 |
| 2. College Requirements | 0 |
| Program Requirements | 47-59 |
| Major Requirements | 30 |
Founding Documents Requirement
All undergraduate students must take a 3-credit course or its equivalent with a passing grade in the subject areas of History, Political Science, or African American Studies that covers the founding documents including the United State Constitution, the Declaration of Independence, the Emancipation Proclamation and one or more documents that are foundational to the African American Freedom struggle, and a minimum of five essays from the Federalist papers. This course may count as a requirement in any part of the program of study including the Carolina Core, the major, minor or cognate, or as a general elective. Courses that meet this requirement are listed here.
1. Carolina Core Requirements (31-43 hours)
CMW – Effective, Engaged, and Persuasive Communication: Written (6 hours)
must be passed with a grade of C or higher
ARP – Analytical Reasoning and Problem Solving (6-7 hours)
- Select one from STAT 110 , STAT 112, STAT 201,STAT 205, or STAT 206
- Select any other approved CC-ARP course
SCI– Scientific Literacy (7 hours)
- Two approved Carolina Core Scientific Literacy courses including one laboratory course
GFL– Global Citizenship and Multicultural Understanding: Foreign Language (0-6 hours)
Demonstration of proficiency in one foreign language equivalent to the 110 or 121 course through course credit or the corresponding foreign language placement score.
GHS– Global Citizenship and Multicultural Understanding: Historical Thinking (3 hours)
One US History course selected from the following:
GSS– Global Citizenship and Multicultural Understanding: Social Sciences (3 hours)
AIU– Aesthetic and Interpretive Understanding (3 hours)
CMS– Effective, Engaged, and Persuasive Communication: Spoken Component¹ (0-3 hours)
INF– Information Literacy (0-3 hours)
VSR–Values, Ethics, and Social Responsibility (0-3 hours)
- 1
Carolina Core Stand Alone or Overlay Eligible Requirements — Overlay-approved courses offer students the option of meeting two Carolina Core components in a single course. A maximum of two overlays is allowed. The total Carolina Core credit hours must add up to a minimum of 31 hours. Some programs may have a higher number of minimum Carolina Core hours due to specified requirements.
2. College Requirements (0 hours)
No college-required courses for this program.
3. Program Requirements (47-59 hours)
Supporting Courses (15 hours)
| Course | Title | Credits |
|---|---|---|
| Data Analytics | ||
| Select three hours of the following: | 3 | |
| Introduction to Knowledge Discovery | ||
| Data Visualization | ||
| Business/Finance/Management | ||
| Select six hours of the following: | 6 | |
| Survey of Accounting | ||
or ACCT 225 | Introduction to Financial Accounting | |
| Introduction to Economics | ||
or ECON 221 | Principles of Microeconomics | |
or ECON 222 | Principles of Macroeconomics | |
| Principles of Microeconomics and Principles of Macroeconomics | ||
| Finance and Markets | ||
or FINA 363 | Introduction to Finance | |
| Principles of Marketing | ||
| Principles of Management | ||
| Management in Data Driven Organizations | ||
| Planning and Sustaining Digital Projects | ||
| Sport and Entertainment Marketing | ||
| Sport and Entertainment Business and Finance | ||
| Sales in Sport and Entertainment Business | ||
| The Business of Esports | ||
| Law | ||
| Select three hours of the following: | 3 | |
| Law and Ethics of Mass Communications | ||
| Internet and Social Media Law | ||
| Business Law | ||
| Sport and the Law | ||
| Additional Professional Courses | ||
| Select one additional course from any of the courses listed in the categories above | 3 | |
| Total Credit Hours | 15 | |
Electives (32-44 hours)
The Sports Media curriculum includes 32-44 hours of electives, depending on how students fulfill the Carolina Core requirements. Courses used to satisfy the elective requirement, which may include additional JOUR Major Electives, must be approved by the Sports Media advisor.
4. Major Requirements (30 hours)
A minimum grade of C is required in all major courses.
Major Courses (27 hours)
| Course | Title | Credits |
|---|---|---|
| JOUR 101 | Media and Society | 3 |
| JOUR 291 | Writing for Mass Communications | 3 |
| JOUR 391 | Sports Media and Society | 3 |
| JOUR 445 | Team Media for Sports Media | 3 |
| Diversity and Social Issues in Sports Media | ||
| Select three hours of the following: | 3 | |
| Sports Activism and Media | ||
| Media, Sports and Race | ||
| Gender, Sexuality, and Sports Media | ||
| Sports Media Literacy and Context | ||
| Select six hours of the following: | 6 | |
| Jobs in the Sports Media | ||
| Social Media for Sports Media | ||
| SEC Football and Sports Media | ||
| Sports Media Ethics | ||
| Super Bowl Commercials | ||
| Sports Media Skills | ||
| Select three hours of the following: | 3 | |
| Live Television Sports Production | ||
| Toolkit for Concept Development | ||
| Toolkit for Brand Communication: Creative Execution | ||
| Graphics for Visual Communications | ||
| Photography for Visual Communications | ||
| Media Analysis | ||
| Public Relations Writing | ||
| Media Relations | ||
| Sports Announcing | ||
| Multimedia Sports Storytelling | ||
| Sports Journalism | ||
| Publication Writing and Design | ||
| Capstone Portfolio Course | 3 | |
| Sports Media Capstone | ||
| Total Credit Hours | 27 | |
Major Electives (3 hours)
| Course | Title | Credits |
|---|---|---|
| Select 3 hours from any JOUR or SPTE course | 3 | |
| Total Credit Hours | 3 | |
Major Map
A major map is a layout of required courses in a given program of study, including critical courses and suggested course sequences to ensure a clear path to graduation.
Major maps are only a suggested or recommended sequence of courses required in a program of study. Please contact your academic advisor for assistance in the application of specific coursework to a program of study and course selection and planning for upcoming semesters.
Sports Media, B.A.