Public Relations, B.A.J.M.C.
Admissions
Entrance Requirements
Freshman Students
In order to be admitted to a program of study in the School of Journalism and Mass Communications, freshmen must meet all University admission requirements. In order to continue in the program, each student must attain a minimum USC GPA of 2.50 upon completion of 30 degree-applicable hours. Credit received for remedial work is not counted toward the 30 hours.
Transfer Students
A student desiring to transfer to the School of Journalism and Mass Communications, from either another college of the University or another institution, must have a cumulative minimum GPA of 2.50 on all work attempted. Transfer students from other institutions must take at least half the journalism and mass communications course work in residence at the University of South Carolina Columbia. Other journalism and mass communications courses from those institutions may be used as journalism and mass communications electives at the discretion of the SJMC administration. No more than 12 semester hours of journalism and mass communications related courses from non-ACEJMC-accredited institutions will be applied toward the journalism and mass communications degree.
Degree Requirements (120 hours)
See School of Journalism and Mass Communications for progression requirements and other regulations.
Program of Study
| Requirements | Credit Hours |
|---|---|
| 1. Carolina Core | 31-44 |
| 2. College Requirements | 12-15 |
| 3. Program Requirements | 13-29 |
| 4. Major Requirements | 48 |
Founding Documents Requirement
All undergraduate students must take a 3-credit course or its equivalent with a passing grade in the subject areas of History, Political Science, or African American Studies that covers the founding documents including the United State Constitution, the Declaration of Independence, the Emancipation Proclamation and one or more documents that are foundational to the African American Freedom struggle, and a minimum of five essays from the Federalist papers. This course may count as a requirement in any part of the program of study including the Carolina Core, the major, minor or cognate, or as a general elective. Courses that meet this requirement are listed here.
Requirements (120 hours)
| Course | Title | Credits |
|---|---|---|
| 1. Carolina Core (31-44 hours) | ||
| CMW - Effective, Engaged, and Persuasive Communication: Written 1 | ||
| ENGL 101 | Critical Reading and Composition | 3 |
| ENGL 102 | Rhetoric and Composition | 3 |
| ARP - Analytical Reasoning and Problem Solving | ||
| Select one of the following: | 3 | |
| Introduction to Statistical Reasoning | ||
| Statistics and the Media | ||
| Elementary Statistics | ||
| Elementary Statistics for the Biological and Life Sciences | ||
| Elementary Statistics for Business | ||
| CC-ARP course(s) (Select one) | 3 | |
| SCI - Scientific Literacy | ||
| Select two of the following, including one laboratory course: | 7 | |
| GFL - Global Citizenship and Multicultural Understanding: Foreign Language | ||
| Demonstration of proficiency in one foreign language (except Latin or Ancient Greek) equivalent to the minimal passing grade on the exit examination in 122. Students can demonstrate this proficiency by successfully completing Phase II of the Proficiency Test or by successfully completing the 122 course, including the exit exam administered as part of that course. | ||
| CC-GFL course(s) | 0-6 | |
| GHS - Global Citizenship and Multicultural Understanding: Historical Thinking | ||
| One U.S. History selected from the following: | 3 | |
| United States History to 1865 | ||
| United States History since 1865 | ||
| American Founding Documents | ||
| The Practice of Public History | ||
| Introduction to Southern Studies: The Twentieth Century | ||
| GSS - Global Citizenship and Multicultural Understanding: Social Sciences | ||
| CC-GSS course(s) | 3 | |
| AIU - Aesthetic and Interpretive Understanding | ||
| CC-AIU course(s) | 3 | |
| CMS - Effective, Engaged, and Persuasive Communication: Spoken Component 2 | ||
| CC-CMS course(s) | 0-3 | |
| INF - Information Literacy 2 | ||
| CC-INF course(s) | 0-3 | |
| VSR - Values, Ethics, and Social Responsibility 2 | ||
| CC-VSR course(s) | 0-3 | |
| 2. College Requirements (12-15 hours) | ||
| Foreign Language (0-3 hours) | ||
| Only if needed to meet 122-level proficiency | 0-3 | |
| History (3 hours) | ||
| Select one of the following: | 3 | |
| European Civilization from Ancient Times to the Mid-17th Century | ||
| European Civilization from the Mid-17th Century | ||
| Introduction to South Asian History | ||
| Introduction to the Civilization of the Islamic Middle East | ||
| Introduction to East Asian Civilization | ||
| Introduction to African History | ||
| Introduction to Ancient Near Eastern Civilization | ||
| Science and Technology in World History | ||
| Introduction to Latin American Civilization | ||
| Conquest, Colonization, and Captivity: A Cultural History of the Americas from 1441 to 1888 | ||
| History of Asian Art | ||
| Film and Media History | ||
| German Culture and Civilization | ||
| Social Science (3 hours) 3 | ||
| Select one of the following: | 3 | |
| Sports Activism and Media | ||
| Social Media and Society | ||
| Law and Ethics of Mass Communications | ||
| Internet and Social Media Law | ||
| Media, Sports and Race | ||
| Media and Youth | ||
| Hip Hop, Media and Society | ||
| Race, Gender, and Class in Mass Media | ||
| Gender, Sexuality, and Sports Media | ||
| Sports Media and Society | ||
| Sports Media Ethics | ||
| Diversity Topics in Mass Media | ||
| Study Abroad in Journalism and Mass Communications | ||
| Social or Behavioral Science (3 hours) 3 | ||
| Select one of the following: | 3 | |
any course from AFAM | ||
any course from ANTH | ||
any course from COLA | ||
any course from CRJU | ||
any course from HIST | ||
any course from LASP | ||
any course from POLI | ||
any course from PSYC | ||
any course from SOCY | ||
any course from SOST | ||
any course from WGST | ||
| Sports Activism and Media | ||
| Social Media and Society | ||
| Law and Ethics of Mass Communications | ||
| Internet and Social Media Law | ||
| Media, Sports and Race | ||
| Media and Youth | ||
| Hip Hop, Media and Society | ||
| Race, Gender, and Class in Mass Media | ||
| Gender, Sexuality, and Sports Media | ||
| Sports Media and Society | ||
| Sports Media Ethics | ||
| Diversity Topics in Mass Media | ||
| Domestic Study Away in Journalism and Mass Communications | ||
| Additional SJMC Requirements (3 hours) | ||
| Select one of the following: | 3 | |
| Introduction to Economics | ||
| Principles of Marketing | ||
| Principles of Management | ||
| 3. Program Requirements (13-29 hours) | ||
| Minor (0-18 hours) Optional 1 | ||
| A minor is intended to develop a coherent basic preparation in a second area of study. Courses used to fulfill minor requirements may not be used to fill other degree requirements, except the Founding Documents Requirement (FND). Some FND courses may be applicable to some minors in some cases. If a minor course is also required for another component of the student's degree, the College will approve an appropriate alternate course, ensuring that a unique, appropriate course fulfills each requirement. Requirements for all minors currently offered at USC are available in the Programs A-Z section of the Undergraduate Academic Bulletin. | 0-18 | |
| Electives (0-29 hours) | ||
| A minimum of 120 degree-applicable credits are required to complete the degree. After all other degree requirements are complete, general electives will fulfill any remaining hours required to reach 120 degree-applicable credits. Courses of a remedial or developmental nature are not applicable to the degree and may not be used to fulfill general elective or any other degree requirement. | 0-29 | |
| 4. Major Requirements (48 hours) 1 | ||
| Major Courses (30 hours) | ||
| JOUR 101 | Media and Society | 3 |
| JOUR 201 | Principles of Public Relations | 3 |
| JOUR 203 | Principles of Visual Communications | 3 |
| JOUR 291 | Writing for Mass Communications | 3 |
| JOUR 303 | Law and Ethics of Mass Communications | 3 |
| or JOUR 304 | Internet and Social Media Law | |
| JOUR 332 | Mass Communications Research | 3 |
| JOUR 436 | Public Relations Writing | 3 |
| JOUR 439 | Public Relations Management | 3 |
| JOUR 441 | Public Relations Campaigns | 3 |
| JOUR 539 | Ethics in Public Relations and Public Policy | 3 |
| Major Electives (18 hours) | ||
| Public Relations Directed Electives: | ||
| Writing courses (select one): | 3 | |
| Publication Writing and Design | ||
| Editing | ||
| Advertising: Creative, Strategy, and Execution | ||
| Advanced Public Relations Writing | ||
| Magazine Article Writing | ||
| Work Experience course (select one): | 3 | |
| The Carolina Agency | ||
| Brand Communications Practicum/Competitions | ||
| The Bateman Team | ||
| Internship in Mass Communications | ||
| JOUR Concept/Lecture courses: | ||
| Select one of the following: | 3 | |
| Principles of Advertising and Brand Communications | ||
| Principles of Journalism | ||
| History and Philosophy of the Mass Media | ||
| Name, Image and Likeness in Brand Promotion | ||
| Jobs in the Sports Media | ||
| Sports Activism and Media | ||
| Principles of User Experience and Design (UX/UI) | ||
| Social Media Influencer Blueprint: A Playbook for Online Fame and Fortune | ||
| Law and Ethics of Mass Communications | ||
| Internet and Social Media Law | ||
| Theories of Mass Communications | ||
| Media, Sports and Race | ||
| Media and Youth | ||
| Hip Hop, Media and Society | ||
| Race, Gender, and Class in Mass Media | ||
| International Mass Communications | ||
| Social Media Marketing Strategy | ||
| Mass Communications Research | ||
| Public Relations for Nonprofit Organizations | ||
| Crisis Communications | ||
| Social Media for Sports Media | ||
| SEC Football and Sports Media | ||
| Gender, Sexuality, and Sports Media | ||
| Creative Thinking and Problem Solving | ||
| Faith, Values, and the Mass Media | ||
| Business Basics for Communications | ||
| Social Media Planning | ||
| Sports Media and Society | ||
| Sports Media Ethics | ||
| Diversity Topics in Mass Media | ||
| Digital Media and Big Data Analysis | ||
| Mass Media Criticism | ||
| Media Analysis | ||
| Advertising Management | ||
| Super Bowl Commercials | ||
| Creative Leadership | ||
| Leadership and Internal Relations Management | ||
| Team Media for Sports Media | ||
| Freelancing for Creative Professionals | ||
| Media Management | ||
| Communication and Information Transfer | ||
| Special Topics | ||
| Freedom, Responsibility, and Ethics of the Mass Media | ||
| Health Communication: The Science and Practice | ||
| Environmental Communication: The Science and Practice | ||
| Ethics in Public Relations and Public Policy | ||
| Public Opinion and Persuasion | ||
| Public/Civic Journalism | ||
| Domestic Study Away in Journalism and Mass Communications | ||
| Study Abroad in Journalism and Mass Communications | ||
| Advanced Special Topics | ||
| Select 9 hours of additional Journalism electives | 9 | |
| Sports Media Concentration (12 hours) Optional | ||
| Students may chose to complete a concentration in sports media. The sports media concentration may be used to fulfill 12 hours of the major elective requirements. | ||
| JOUR 391 | Sports Media and Society | 3 |
| Select three elective courses from the following: | 9 | |
| Jobs in the Sports Media | ||
| Sports Activism and Media | ||
| Special Topics in Sports Media | ||
| Live Television Sports Production | ||
| Media, Sports and Race | ||
| Social Media for Sports Media | ||
| SEC Football and Sports Media | ||
| Gender, Sexuality, and Sports Media | ||
| Sports Media Ethics | ||
| Super Bowl Commercials | ||
| Sports Announcing | ||
| Multimedia Sports Storytelling | ||
| Sports Journalism | ||
| Power Producing | ||
| Power Producing Lab | ||
- 1
Must be passed with a grade of C or higher.
- 2
Carolina Core Stand Alone or Overlay Eligible Requirements — Overlay-approved courses offer students the option of meeting two Carolina Core components in a single course. A maximum of two overlays is allowed. The total Carolina Core credit hours must add up to a minimum of 31 hours. Some programs may have a higher number of minimum Carolina Core hours due to specified requirements.
- 3
JOUR courses used to fulfill College Requirements may not also be used in the major.
Major Map
A major map is a layout of required courses in a given program of study, including critical courses and suggested course sequences to ensure a clear path to graduation.
Major maps are only a suggested or recommended sequence of courses required in a program of study. Please contact your academic advisor for assistance in the application of specific coursework to a program of study and course selection and planning for upcoming semesters.