Advertising, B.A.J.M.C.
Admissions
Entrance Requirements
Freshman Students
In order to be admitted to a program of study in the School of Journalism and Mass Communications, freshmen must meet all University admission requirements. In order to continue in the program, each student must attain a minimum USC GPA of 2.50 upon completion of 30 degree-applicable hours. Credit received for remedial work is not counted toward the 30 hours.
Transfer Students
A student desiring to transfer to the School of Journalism and Mass Communications, from either another college of the University or another institution, must have a cumulative minimum GPA of 2.50 on all work attempted. Transfer students from other institutions must take at least half the journalism and mass communications course work in residence at the University of South Carolina Columbia. Other journalism and mass communications courses from those institutions may be used as journalism and mass communications electives at the discretion of the SJMC administration. No more than 12 semester hours of journalism and mass communications related courses from non-ACEJMC-accredited institutions will be applied toward the journalism and mass communications degree.
Degree Requirements (120 hours)
See School of Journalism and Mass Communications for progression requirements and other regulations.
Program of Study
| Requirements | Credit Hours |
|---|---|
| 1. Carolina Core | 31-44 |
| 2. College Requirements | 12-15 |
| 3. Program Requirements | 12-29 |
| 4. Major Requirements | 48 |
Founding Documents Requirement
All undergraduate students must take a 3-credit course or its equivalent with a passing grade in the subject areas of History, Political Science, or African American Studies that covers the founding documents including the United State Constitution, the Declaration of Independence, the Emancipation Proclamation and one or more documents that are foundational to the African American Freedom struggle, and a minimum of five essays from the Federalist papers. This course may count as a requirement in any part of the program of study including the Carolina Core, the major, minor or cognate, or as a general elective. Courses that meet this requirement are listed here.
1. Carolina Core Requirements (31-44 hours)
CMW – Effective, Engaged, and Persuasive Communication: Written (6 hours)
must be passed with a grade of C or higher
ARP – Analytical Reasoning and Problem Solving (6-7 hours)
SCI – Scientific Literacy (7 hours)
Two approved Carolina Core Scientific Literacy courses, including one laboratory course
GFL – Global Citizenship and Multicultural Understanding: Foreign Language (0-6 hours)
Demonstration of proficiency in one foreign language (except Latin or Ancient Greek) equivalent to the minimal passing grade on the exit examination in 122. Students can demonstrate this proficiency by successfully completing Phase II of the Proficiency Test or by successfully completing the 122 course, including the exit exam administered as part of that course.
GHS – Global Citizenship and Multicultural Understanding: Historical Thinking (3 hours)
One US History course selected from the following:
GSS – Global Citizenship and Multicultural Understanding: Social Sciences (3 hours)
- any CC-GSS course
AIU – Aesthetic and Interpretive Understanding (3 hours)
- any CC-AIU course
CMS – Effective, Engaged, and Persuasive Communication: Spoken Component1 (0-3 hours)
- any CC-CMS course
INF – Information Literacy1 (0-3 hours)
- any overlay or stand-alone CC-INF course
VSR – Values, Ethics, and Social Responsibility1 (0-3 hours)
- any overlay or stand-alone CC-VSR course
- 1
Carolina Core Stand Alone or Overlay Eligible Requirements — Overlay-approved courses offer students the option of meeting two Carolina Core components in a single course. A maximum of two overlays is allowed. The total Carolina Core credit hours must add up to a minimum of 31 hours. Some programs may have a higher number of minimum Carolina Core hours due to specified requirements.
2. College Requirements (12 – 15 hours)
Foreign Language (0-3 hours)
- only if needed to meet 122-level proficiency
History (3 hours)
| Course | Title | Credits |
|---|---|---|
| HIST 101 | European Civilization from Ancient Times to the Mid-17th Century | 3 |
| HIST 102 | European Civilization from the Mid-17th Century | 3 |
| HIST 103 | Introduction to South Asian History | 3 |
| HIST 104 | Introduction to the Civilization of the Islamic Middle East | 3 |
| HIST 105 | Introduction to East Asian Civilization | 3 |
| HIST 106 | Introduction to African History | 3 |
| HIST 107 | Introduction to Ancient Near Eastern Civilization | 3 |
| HIST 108 | Science and Technology in World History | 3 |
| HIST 109 | Introduction to Latin American Civilization | 3 |
| HIST 110 | Conquest, Colonization, and Captivity: A Cultural History of the Americas from 1441 to 1888 | 3 |
| ARTH 107 | History of Asian Art | 3 |
| FAMS 300 | Film and Media History | 3 |
| GERM 280 | German Culture and Civilization | 3 |
Social Science (3 hours)
- Select any CC-GSS course or one of following JOUR courses: JOUR 243, JOUR 285, JOUR 303, JOUR 304, JOUR 307, JOUR 308, JOUR 309, JOUR 311, JOUR 345, JOUR 391, JOUR 394, JOUR 398, or JOUR 596.
Social or Behavioral Science (3 hours)
- Any course from HIST- History; POLI- Political Science; AFAM- African-American Studies; ANTH- Anthropology; COLA- College of Liberal Arts; CRJU- Criminal Justice; GEOG- Geography (except GEOG 545 and GEOG 546); LASP-Latin American Studies; POLI- Political Science; PSYC- Psychology; SOCY- Sociology; SOST- Southern Studies; WGST- Women and Gender Studies, or any one of the following JOUR courses: JOUR 243, JOUR 285, JOUR 303, JOUR 304, JOUR 307, JOUR 308, JOUR 309, JOUR 311, JOUR 345, JOUR 391, JOUR 394, JOUR 398, or JOUR 595.
Additional SJMC Requirements (3 hours)
Select one of the following:
| Course | Title | Credits |
|---|---|---|
| ECON 224 | Introduction to Economics | 3 |
| MKTG 350 | Principles of Marketing | 3 |
| MGMT 371 | Principles of Management | 3 |
3. Program Requirements (13-29 hours)
Minor or Cognate (12-18 hours)
Students must complete either a minor or a cognate from courses outside the SJMC.
A minimum grade of C is required in all cognate or minor courses
Minor (18 hours)
A student in the School of Journalism and Mass Communications may choose to complete a minor consisting of 18 credit hours of prescribed courses. The minor is intended to develop a coherent basic preparation in a second area of study. Courses applied toward general education requirements cannot be counted toward the minor. No course may satisfy both major and minor requirements. All minor courses must be passed with a grade of C or better.
Cognate (12 hours)
A student in the School of Journalism and Mass Communications may choose to complete a cognate. A cognate requires a minimum of 12 hours of courses in other departments related to the student’s major and/or career goals. Cognate courses may be taken in one or more departments depending on the interest and requirements of the student, but must have approval of the student’s adviser. Journalism courses may not be used in the cognate. At least 6 of the 12 hours must be at the 300-level or higher. No 100 level courses may be used in the cognate.
Electives (0-17 hours)
Electives cannot include courses of a remedial or developmental nature.
4. Major Requirements (48 hours)
a minimum grade of C is required in all major courses
Major Courses (30 hours)
| Course | Title | Credits |
|---|---|---|
| JOUR 101 | Media and Society | 3 |
| JOUR 202 | Principles of Advertising and Brand Communications | 3 |
| JOUR 220 | Account Planning: Mining Insights | 3 |
| JOUR 291 | Writing for Mass Communications | 3 |
| JOUR 303 | Law and Ethics of Mass Communications | 3 |
| or JOUR 304 | Internet and Social Media Law | |
| JOUR 316 | Toolkit for Concept Development | 3 |
| JOUR 317 | Toolkit for Brand Communication: Creative Execution | 3 |
| JOUR 416 | Creative: Strategy to Execution | 3 |
| JOUR 421 | Media Analysis | 3 |
| JOUR 517 | Integrated Campaigns | 3 |
| Total Credit Hours | 30 | |
Major Electives (18 hours)
| Course | Title | Credits |
|---|---|---|
| Select one JOUR concept/lecture course | 3 | |
| Select two Directed Capstone electives of the following: | 6 | |
| Advanced Creative Advertising | ||
| Brand Communications Practicum/Competitions | ||
| Interactive Communication Strategies | ||
| Creative Leadership | ||
| The Carolina Agency | ||
| The Bateman Team | ||
| Internship in Mass Communications | ||
| Select 9 hours of additional Journalism electives | 9 | |
| Total Credit Hours | 18 | |
Concentration in Sports Media (12 hours) Optional
Students may chose to complete a concentration in sports media. The sports media concentration may be used to fulfill 12 hours of the major elective requirements.
| Course | Title | Credits |
|---|---|---|
| JOUR 391 | Sports Media and Society | 3 |
| Select three elective courses from the following: | 9 | |
| Sports Activism and Media | ||
| Special Topics in Sports Media | ||
| Live Television Sports Production | ||
| Media, Sports and Race | ||
| Social Media for Sports Media | ||
| Gender, Sexuality, and Sports Media | ||
| Sports Media Ethics | ||
| Super Bowl Commercials | ||
| Sports Announcing | ||
| Multimedia Sports Storytelling | ||
| Sports Journalism | ||
| Special Topics | ||
| Internship in Mass Communications | ||
| Total Credit Hours | 12 | |
Major Map
A major map is a layout of required courses in a given program of study, including critical courses and suggested course sequences to ensure a clear path to graduation.
Major maps are only a suggested or recommended sequence of courses required in a program of study. Please contact your academic advisor for assistance in the application of specific coursework to a program of study and course selection and planning for upcoming semesters.