The M.M.C. emphasizes media management and is designed primarily for those who wish to become professionals in some aspect of mass communications. Students enrolled in the M.M.C. program do not write a thesis but are required to complete a minimum of 36 hours of course work, including a professional practicum experience with a newspaper, magazine, television or radio station, advertising or public relations department or agency, or some other approved mass media-related organization.

Required courses include the basic M.M.C. core and a minimum of 24 hours of directed electives as listed below. Some of the electives are taught in the Moore School of Business.

Learning Outcomes

1. Students will demonstrate an understanding of the principles, processes, strategies, and tactics involved in the profession.
2. Students will produce a substantial analytical paper evaluating their practicum experience according to the core principles, processes and strategies of the profession as well as the essential legal, ethical, managerial and research issues involved in the profession.
3. Students will be able to identify various research designs and data collection methods, and be able to report and interpret research results.
4. Students will be able to discuss the contemporary issues facing media and communication managers.
5. Students will be able to demonstrate an understanding of legal issues in professional communication

Admissions Requirements

An applicant for admission to the M.M.C. degree program will be evaluated on a combination of factors: undergraduate grades;  English proficiency scores (TOEFL or IELTS if international applicant); resume; recommendations and the written statement of objectives, in which the applicant outlines reasons for seeking a graduate degree in mass communications.

Successful applicants usually present an undergraduate grade average of at least 3.0. The typical graduate student in the program exceeds these standards. However, applicants who are unusually promising in other ways–e.g., they have compiled solid professional experience or have overcome formidable obstacles along the way–have been accepted and have done well. International applicants, in addition to the above, must present a score of at least 90 on the TOEFL exam or 6.5 on IELTS. Those with a degree from an English-speaking institution are eligible for an exemption from this requirement. More information is available in the Academic Programs section of the College of Information and Communications Website.

Degree Requirements (30 Hours)

To earn the M.M.C. degree, a student must successfully complete the following:

Core Courses (12 Hours)

Course List

Course	Title	Credits
JOUR 701	Research Methods in Mass Communication	3
JOUR 706	Media Law *required for Multimedia Journalism Path	3
or JOUR 599	Advanced Special Topics
or JOUR 790	Topics in Mass Communication
JOUR 762	Issues in Mass Communication Management	3
JOUR 777	Practicum in Mass Communications Management *	3
Total Credit Hours		12

Select One of the Following Concentrations (18 Hours)

Multimedia Journalism Concentration

Course List

Course	Title	Credits
JOUR 501	Freedom, Responsibility, and Ethics of the Mass Media	3
or JOUR 712	Media, Ethics, and Social Change
JOUR 574	Data Journalism	3
JOUR 750	Foundations of Multimedia Journalism	3
Select three elective courses from the following:		9
JOUR 563	Public/Civic Journalism
JOUR 576	Reporting Public Affairs
JOUR 579	Broadcast Announcing
JOUR 599	Advanced Special Topics
JOUR 704	Editorial Interpretation, Policy, and Management
JOUR 707	Contemporary Issues in Mass Communication
JOUR 720	History of Mass Media
JOUR 730	Literary Aspects of Journalism and Mass Communication
JOUR 740	New Technologies and the Mass Media
JOUR 746	Educational Broadcasting
JOUR 771	Media Economics
JOUR 790	Topics in Mass Communication
Total Credit Hours		18

Strategic Communication Management Concentration

Course List

Course	Title	Credits
JOUR 705	Strategic Communications Principles	3
JOUR 715	Strategic Communications Strategies	3
JOUR 725	Strategic Communications Campaigns	3
or JOUR 775	Strategic Communication for Behavior and Social Change
Select three elective courses from the following:		9
JOUR 521	Interactive Communication Strategies
JOUR 599	Advanced Special Topics
JOUR 703	Corporate Communication
JOUR 710	Organizational Communication
JOUR 772	Seminar in Health, Science, and the Media
JOUR 773	Risk Communication
JOUR 774	Public Relations Theory
JOUR 779	Theories of Global Communication
JOUR 790	Topics in Mass Communication
Total Credit Hours		18