Marketing (MKTG)

This is an archived copy of the 2020-2021 bulletin. To access the most recent version of the bulletin, please visit https://academicbulletins.sc.edu.

MKTG 350  - Principles of Marketing  (3 Credits)  

Principles and concepts underlying marketing functions, including the conception, pricing, promotion, and distribution of products and services and the role of marketing in society.

Prerequisites: ECON 221/ECON 222, ACCT 225/ACCT 226 for B.A. major sections; ECON 224, ACCT 222 for non-B.A. major sections.