Marketing (MKTG)

This is an archived copy of the 2020-2021 bulletin. To access the most recent version of the bulletin, please visit https://academicbulletins.sc.edu.

MKTG 350  - Principles of Marketing  (3 Credits)  

Principles and concepts underlying marketing functions, including the conception, pricing, promotion, and distribution of products and services and the role of marketing in society.

Prerequisites: ECON 221/ECON 222, ACCT 225/ACCT 226 for B.A. major sections; ECON 224, ACCT 222 for non-B.A. major sections.
MKTG 351  - Consumer Behavior  (3 Credits)  

The consumer decision process, with emphasis on consumer decision making, satisfaction/dissatisfaction factors, perception, learning, group influences, and marketing strategy implications.

Prerequisites: MKTG 350.
MKTG 457  - Personal Selling and Sales Management  (3 Credits)  

Examines fundamentals of personal selling and sales management and the development of communication and selling skills that yield desired sales results.

Prerequisites: MKTG 350.